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May 9 @ 5:30 pmFree
How to Effectively Market to the Next Generation of Consumers
Top tips on reaching this vast and different generation of influencers
Gen Z is rapidly becoming the world’s next purchasing superpower, representing 40 per cent of global consumers by 2020! True mobile and digital natives, these younger siblings of millennials are tech savvy, highly selective and are demanding things be done differently. Understanding how they differ to older generations is critical as they start to form their own brand preferences and develop personal buying habits.
What People Will Learn:
Understand why they are different to millennials and how you can capture the hearts of young people who hate conspicuous ads. PLUS What are the rules of engagement for brands? How do they shop? And what are the key things businesses and brands need to consider now to create loyalty?
About the speaker:
David Willey, Director of Growth Tank and founder of Youth Marketing Australia, is Australia’s preeminent expert in understanding and connecting with Australia’s 4.9 million Gen Zers. David has worked with some of the world’s largest brands such as Spotify, Google, Nike, Budweiser, Ogilvy and many more. Recently he’s been appointed to head up a global campaign for Apple developing Apple Music to a future generation of music lovers.
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